How come you can't identify your key customers? the essential guide to key account selection

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Bibliographic Details
Main Author: Cheverton, Peter
Format: Book
Published: London Kogan Page 2002
Series:If you're so brilliant
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Cheverton, Peter 
245 1 1 |a How come you can't identify your key customers?  |b the essential guide to key account selection  |c Peter Cheverton 
246 1 # |a Essential guide to key account selection 
260 # # |a London  |b Kogan Page  |c 2002 
300 # # |a x, 146 p.  |b ill.  |c 22 cm 
490 1 # |a If you're so brilliant 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Key accounts 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305372 
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