Great answers to tough marketing questions

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Bibliographic Details
Main Author: Smith, P. R 1957- (Paul Russell)
Format: Book
Published: London Sterling, VA Kogan Page 2003
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.13  |b .S598 2003 
100 1 # |a Smith, P. R  |c 1957-  |q (Paul Russell) 
245 1 1 |a Great answers to tough marketing questions  |c P.R. Smith 
250 # # |a 2nd ed 
260 # # |a London  |a Sterling, VA  |b Kogan Page  |c 2003 
300 # # |a xv, 298 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305371 
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