Global brand strategy unlocking brand potential across countries, cultures & markets

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Bibliographic Details
Main Author:	Van Gelder, Sicco 1964- (Author)
Format:	Book
Language:	English
Published:	London Kogan Page 2003
Subjects:	Export marketing Brand name products > Management Brand name products > Marketing Brand name products > Planning
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Van Gelder, Sicco \|c 1964- \|e author
245	1	1	\|a Global brand strategy \|b unlocking brand potential across countries, cultures & markets \|c Sicco Van Gelder
264	#	1	\|a London \|b Kogan Page \|c 2003
264	#	4	\|c ©2003
300	#	#	\|a xii, 260 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
505	1	#	\|a The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmon
650	#	0	\|a Export marketing
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Brand name products \|x Planning
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