Marketing insights from A to Z 80 concepts every manager needs to know

Marketing insights from A to Z 80 concepts every manager needs to know

In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Hoboken, N.J. John Wiley & Sons 2003
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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