Marketing insights from A to Z 80 concepts every manager needs to know
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business |
|---|---|
| Item Description: | Published simultaneously in Canada |
| Physical Description: | xviii, 206 pages 24 cm |
| Bibliography: | Includes bibliographical references (p. 189-193) and index |
| ISBN: | 0471268674 |
Marketing Insights A student guide to marketing