How come your marketing plans aren't working? the essential guide to marketing planning

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Bibliographic Details
Main Author:	McDonald, Malcolm
Format:	Book
Published:	London Kogan Page 2002
Series:	If you're so brilliant
Subjects:	Marketing > Management Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a How come your marketing plans aren't working? \|b the essential guide to marketing planning \|c Malcolm McDonald
246	1	#	\|a Essential guide to marketing planning
260	#	#	\|a London \|b Kogan Page \|c 2002
300	#	#	\|a x, 198 p. \|b ill. \|c 22 cm
490	1	#	\|a If you're so brilliant
500	#	#	\|a The essential guide to marketing planning-- Cover
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Planning
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