How come your marketing plans aren't working? the essential guide to marketing planning

How come your marketing plans aren't working? the essential guide to marketing planning

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Bibliographic Details
Main Author: McDonald, Malcolm
Format: Book
Published: London Kogan Page 2002
Series:If you're so brilliant
Subjects:
Marketing > Management
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:The essential guide to marketing planning-- Cover
Includes index
Physical Description:x, 198 p. ill. 22 cm
ISBN:074943726X

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