Romancing the customer maximizing brand value through powerful relationship management
Providing an international perspective on customer relationship management, this book draws on case studies from around the world to describe cutting-edge CRM techniques used by many of the high-powered global enterprises.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Wiley
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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