Romancing the customer maximizing brand value through powerful relationship management

Romancing the customer maximizing brand value through powerful relationship management

Providing an international perspective on customer relationship management, this book draws on case studies from around the world to describe cutting-edge CRM techniques used by many of the high-powered global enterprises.

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Bibliographic Details
Main Authors: Temporal, Paul (Author), Trott, Martin (Author)
Format: Book
Language:English
Published: Singapore Wiley 2001
Subjects:
Brand name products > Marketing
Relationship marketing
Online Access:Click Here to View Status and Holdings.
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