Romancing the customer maximizing brand value through powerful relationship management

Romancing the customer maximizing brand value through powerful relationship management

Providing an international perspective on customer relationship management, this book draws on case studies from around the world to describe cutting-edge CRM techniques used by many of the high-powered global enterprises.

Saved in:
Bibliographic Details
Main Authors: Temporal, Paul (Author), Trott, Martin (Author)
Format: Book
Language:English
Published: Singapore Wiley 2001
Subjects:
Brand name products > Marketing
Relationship marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Providing an international perspective on customer relationship management, this book draws on case studies from around the world to describe cutting-edge CRM techniques used by many of the high-powered global enterprises.
Item Description:Includes index
Physical Description:xii, 211 pages illustrations 24 cm
ISBN:0471846155

Similar Items