Romancing the customer maximizing brand value through powerful relationship management

• Main Authors: Temporal, Paul (Author), Trott, Martin (Author)
• Format: Book
• Language: English
• Published: Singapore Wiley 2001
• Subjects: Brand name products > Marketing; Relationship marketing
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xii, 211 pages illustrations 24 cm
• ISBN: 0471846155

Providing an international perspective on customer relationship management, this book draws on case studies from around the world to describe cutting-edge CRM techniques used by many of the high-powered global enterprises.