The brand gym a practical workout for boosting brand and business
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| Main Author: | |
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| Format: | Book |
| Published: |
Chichester
Wiley
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Spine title: The brandgym |
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| Physical Description: | xvi, 205 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references (p. [193]-194) and index |
| ISBN: | 0470847107 |
The brand gym a practical workout to gain and retain brand leadership