Customer relationship management creating competitive advantage through win-win relationship strategies

Customer relationship management creating competitive advantage through win-win relationship strategies

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Bibliographic Details
Main Author: Storbacka, Kaj
Other Authors: Lehtinen, Jarmo
Format: Book
Published: Singapore Boston McGraw-Hill 2001
Subjects:
Customer relations > Management
Customer services > Management
Competition
Online Access:Click Here to View Status and Holdings.
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