Contemporary advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Irwin McGraw Hill/Irwin
2004
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| Edition: | 9th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xlii, 617 [62]p. ill. (some col.) 28 cm |
| ISBN: | 0072883928 |
Contemporary advertising