Consumers
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Main Author: | Arnould, Eric J |
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Other Authors: | Price, Linda, Zinkhan, George M. George Martin |
Format: | Book |
Published: |
Boston
McGraw-Hill/Irwin
2004
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Edition: | 2nd ed |
Series: | McGraw-Hill/Irwin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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