Consumers
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2004
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| Edition: | 2nd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 845, [22] p. col. ill. 27 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0072537140 |
Consumers