Marketing

Saved in:

Bibliographic Details
Main Author:	Etzel, Michael J.
Other Authors:	Walker, Bruce J., Stanton, William J.
Format:	Unknown
Published:	Boston McGraw-Hill 2004
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-305253
020	#	#	\|a 0072526505
020	#	#	\|a 0072553723 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .S745 2004
100	1	#	\|a Etzel, Michael J.
245	1	0	\|a Marketing \|c Michael J. Etzel, Bruce J. Walker, William J. Stanton
260	#	#	\|a Boston \|b McGraw-Hill \|c 2004
300	#	#	\|a xxi, 650, [59] p. \|b col. ill., maps \|c 28 cm. \|e 1 CD-ROM
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing
700	1	#	\|a Walker, Bruce J.
700	#	#	\|a Stanton, William J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305253
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|