Marketing

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Bibliographic Details
Main Author: Etzel, Michael J.
Other Authors: Walker, Bruce J., Stanton, William J.
Format: Book
Published: Boston McGraw-Hill 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0072553723 (pbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415  |b .S745 2004 
100 1 # |a Etzel, Michael J. 
245 1 0 |a Marketing  |c Michael J. Etzel, Bruce J. Walker, William J. Stanton 
260 # # |a Boston  |b McGraw-Hill  |c 2004 
300 # # |a xxi, 650, [59] p.  |b col. ill., maps  |c 28 cm.  |e 1 CD-ROM 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Marketing 
700 1 # |a Walker, Bruce J. 
700 # # |a Stanton, William J. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305253 
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