Marketing
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Boston
McGraw-Hill
2004
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxi, 650, [59] p. col. ill., maps 28 cm. 1 CD-ROM |
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Bibliography: | Includes bibliographical references and indexes |
ISBN: | 0072526505 0072553723 (pbk.) |