Marketing strategy a decision focused approach

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Bibliographic Details
Other Authors:	Walker, Orville C
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2003
Edition:	4th ed
Subjects:	Marketing > Management Marketing > Gestion
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0072466707
090	0	0	\|a HF5415.13 \|b .W249 2003
245	1	1	\|a Marketing strategy \|b a decision focused approach \|c Orville C. Walker, Jr ... [et al.]
250	#	#	\|a 4th ed
260	#	#	\|a Boston \|b McGraw-Hill/Irwin \|c 2003
300	#	#	\|a xviii, 365 p. \|b ill. (some col.) \|c 26 cm. \|e 1 CD-ROM(4 3/4 in.)
500	#	#	\|a Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre?che?. 3rd ed. c1999
500	#	#	\|a Title on CD-ROM: GAMAR 3
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Gestion
700	1	#	\|a Walker, Orville C
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305252
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam