Marketing strategy a decision focused approach
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| Format: | Unknown |
| Published: |
Boston
McGraw-Hill/Irwin
2003
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre?che?. 3rd ed. c1999 Title on CD-ROM: GAMAR 3 |
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| Physical Description: | xviii, 365 p. ill. (some col.) 26 cm. 1 CD-ROM(4 3/4 in.) |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0072466707 |
Marketing Strategy A Decision-Focused Approach 
Marketing strategy a decision-focused approach