Marketing strategy a decision focused approach

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Bibliographic Details
Other Authors: Walker, Orville C
Format: Book
Published: Boston McGraw-Hill/Irwin 2003
Edition:4th ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre?che?. 3rd ed. c1999
Title on CD-ROM: GAMAR 3
Physical Description:xviii, 365 p. ill. (some col.) 26 cm. 1 CD-ROM(4 3/4 in.)
Bibliography:Includes bibliographical references and indexes
ISBN:0072466707