MARKETING MOVES A New Approach to Profits, Growth, and Renewal
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In...
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| Format: | Book |
| Language: | English |
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Boston, Mass.
Harvard Business School Press
2002
©2002 |
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| Online Access: | Click Here to View Status and Holdings. |
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Electronic marketing integrating electronic resources into the marketing process