Product management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2002
|
| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-305247 | ||
| 020 | # | # | |a 0070275491 (alk. paper) |
| 090 | 0 | 0 | |a HF5415.15 |b .L44 2002 |
| 100 | 1 | # | |a Lehmann, Donald R |
| 245 | 1 | 1 | |a Product management |c Donald R. Lehmann, Russell S. Winer |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Boston |b McGraw-Hill/Irwin |c 2002 |
| 300 | # | # | |a xxv, 502 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 526 | 8 | # | |a MKT755 |b BM770 |5 AAGBS |
| 526 | # | # | |a Product and Brand Management |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Product management |
| 700 | 1 | # | |a Winer, Russell S |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305247 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Product management