Product management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2002
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| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 502 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0070275491 (alk. paper) |
Product management