Marketing for hospitality and tourism

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Makens, James C 1948- John T., Bowen, John 1948- John T.
Format:	Book
Published:	Upper Saddle River, NJ Prentice Hall 2003
Edition:	3rd ed
Subjects:	Hospitality industry > Marketing Tourism > Marketing
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-304769
020	#	#	\|a 0130996114
090	0	0	\|a TX911.3.M3 \|b K68 2003
100	1	#	\|a Kotler, Philip
245	1	0	\|a Marketing for hospitality and tourism \|c Philip Kotler, John Bowen, James Makens
250	#	#	\|a 3rd ed
260	#	#	\|a Upper Saddle River, NJ \|b Prentice Hall \|c 2003
300	#	#	\|a xvii, 893 p. \|b col. ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Hospitality industry \|x Marketing
650	#	0	\|a Tourism \|x Marketing
700	1	#	\|a Makens, James C \|c 1948- \|q John T.
700	#	#	\|a Bowen, John \|c 1948- \|q John T.
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=304769