Sense the art and science of creating lasting brands
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| Format: | Unknown |
| Published: |
Massachusetts
Rockport
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes |
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| Physical Description: | 2 v. in 1 (220, 287 p.) ill. 31 cm |
| ISBN: | 1592530141 |
Brand new brand thinking brought to life by 11 experts who do 
CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising