The CRM handbook a business guide to customer relationship management

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Bibliographic Details
Main Author:	Dyche, Jill
Format:	Book
Published:	Boston Addison Wesley 2002
Series:	Addison-Wesley information technology series
Subjects:	Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Dyche, Jill
245	1	4	\|a The CRM handbook \|b a business guide to customer relationship management \|c Jill Dyche
260	#	#	\|a Boston \|b Addison Wesley \|c 2002
300	#	#	\|a xxiv, 307 p. \|b ill. \|c 24 cm
490	1	#	\|a Addison-Wesley information technology series
504	#	#	\|a Includes bibliographical references (p. 281-286) and index
526	0	#	\|a OCS551 \|b BA234 \|5 FBM
526	0	#	\|a Customer Relationship Management \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business and Management
650	#	0	\|a Customer relations \|x Management
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