The CRM handbook a business guide to customer relationship management
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Addison Wesley
2002
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| Series: | Addison-Wesley information technology series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 307 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 281-286) and index |
| ISBN: | 0201730626 9780201730623 |
CRM redefining customer relationship management