What's the big idea? creating and capitalizing on the best management thinking
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Format: | Book |
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Boston, Mass.
Harvard Business School Press
2003
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Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Winning with ideas : how business ideas are linked to business success
- The idea practitioners : who introduces ideas to organizations?
- Ideas at work : it's the content that counts
- The guide to gurus : where good management ideas come from