Marketing practices and principles

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Bibliographic Details
Main Author:	Mason, Ralph E
Other Authors:	Husted, Stewart W, Lynch, Richard L, Rath, Patricia Mink
Format:	Book
Published:	New York Glencoe Division, McGraw-Hill 1995
Edition:	5th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .M3324 1995
100	1	#	\|a Mason, Ralph E
245	1	1	\|a Marketing practices and principles \|c Ralph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch
250	#	#	\|a 5th ed
260	#	#	\|a New York \|b Glencoe Division, McGraw-Hill \|c 1995
300	#	#	\|a xx, 588 p. \|b ill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographies and index
650	#	0	\|a Marketing
700	1	#	\|a Husted, Stewart W
700	#	#	\|a Lynch, Richard L
700	#	#	\|a Rath, Patricia Mink
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=304022
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