Marketing practices and principles

Marketing practices and principles

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Bibliographic Details
Main Author: Mason, Ralph E
Other Authors: Husted, Stewart W, Lynch, Richard L, Rath, Patricia Mink
Format: Unknown
Published: New York Glencoe Division, McGraw-Hill 1995
Edition:5th ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 588 p. ill. (some col.) 25 cm
Bibliography:Includes bibliographies and index
ISBN:0026356015

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