Is anybody out there? the new blueprint for marketing communications in the 21st century

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Bibliographic Details
Main Author: Austin, Mark
Other Authors: Aitchison, Jim
Format: Unknown
Published: New York JohnWiley & Son 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.123  |b .A97 2003 
100 1 # |a Austin, Mark 
245 1 1 |a Is anybody out there?  |b the new blueprint for marketing communications in the 21st century  |c Mark Austin 
260 # # |a New York  |b JohnWiley & Son  |c 2003 
300 # # |a xiii, 251 p  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Product management  |z Asia 
650 # 0 |a Communication in marketing  |z Asia 
700 1 # |a Aitchison, Jim 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=301821 
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