Blue is Hot, Red is Cool choosing the right color for your logo

Takes the guesswork out of choosing the right color for any logo. It exposes the the underlying meaning of each hue, then shows how it affects a design, and how that design affects the viewer.

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Bibliographic Details
Format: Book
Language:English
Published: New York HBI 2001
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Description
Summary:Takes the guesswork out of choosing the right color for any logo. It exposes the the underlying meaning of each hue, then shows how it affects a design, and how that design affects the viewer.
Item Description:Includes index
Physical Description:184 pages illustrations 30 cm
ISBN:0060936568
9780060936563