Selling it the incredible shrinking package and other marvels of modern marketing
Saved in:
Main Author: | Ware, Leslie |
---|---|
Format: | Unknown |
Published: |
New York
Norton
2002
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Misleading advertisements - with reference to the trade descriptions act? 1972
by: Ang Choon Gaik
Published: (1979) -
Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country
by: James, Jeffrey
Published: (1983) -
Brains on fire igniting powerful, sustainable, word of mouth movements
Published: (2010) -
Advertising, competition and consumer behaviour public policy and the market
by: Fulop, Christina
Published: (1981) -
Myth and advertising
by: Lo, Regina Miu Lin
Published: (1983)