Selling it the incredible shrinking package and other marvels of modern marketing

Saved in:

Bibliographic Details
Main Author:	Ware, Leslie
Format:	Unknown
Published:	New York Norton 2002
Subjects:	Consumers Deceptive advertising Quality of products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-300729
020	#	#	\|a 039332172X (pbk.)
090	0	0	\|a HF5827.8 \|b .S45 2002
100	1	#	\|a Ware, Leslie
245	1	1	\|a Selling it \|b the incredible shrinking package and other marvels of modern marketing \|c by Leslie Ware and the editors of Consumer reports
260	#	#	\|a New York \|b Norton \|c 2002
300	#	#	\|a xvii, 202 p. \|b col. ill. \|c 24 cm
650	#	0	\|a Consumers
650	#	0	\|a Deceptive advertising
650	#	0	\|a Quality of products
740	1	#	\|a Consumer reports
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=300729
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|