Selling it the incredible shrinking package and other marvels of modern marketing

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Bibliographic Details
Main Author:	Ware, Leslie
Format:	Book
Published:	New York Norton 2002
Subjects:	Consumers Deceptive advertising Quality of products
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Ware, Leslie
245	1	1	\|a Selling it \|b the incredible shrinking package and other marvels of modern marketing \|c by Leslie Ware and the editors of Consumer reports
260	#	#	\|a New York \|b Norton \|c 2002
300	#	#	\|a xvii, 202 p. \|b col. ill. \|c 24 cm
650	#	0	\|a Consumers
650	#	0	\|a Deceptive advertising
650	#	0	\|a Quality of products
740	1	#	\|a Consumer reports
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=300729
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