Selling it the incredible shrinking package and other marvels of modern marketing
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| Format: | Book |
| Published: |
New York
Norton
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 202 p. col. ill. 24 cm |
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| ISBN: | 039332172X (pbk.) |
Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country