Visual communication Images with Messages
This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to d...
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| Main Author: | |
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| Format: | Book |
| Published: |
Belmont, CA
Thomson/Wadsworth
2003
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-300371 | ||
| 005 | 2018715121332 | ||
| 008 | t2003 XXU a #001 ENG D | ||
| 020 | # | # | |a 0534562442 |q paperback |
| 040 | # | # | |a UiTM |b rda |8 UiTM |
| 090 | 0 | 0 | |a P93.5 |b .L47 2003 |
| 100 | 1 | # | |a Lester, Paul Martin |e author |
| 245 | 1 | 0 | |a Visual communication |b Images with Messages |c Paul Martin Lester |
| 250 | # | # | |a Third Edition |
| 264 | # | 1 | |a Belmont, CA |b Thomson/Wadsworth |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xii, 420 pages |b illustrations (some colour) |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives. |
| 526 | 0 | # | |a CPM594 |b AD247 |5 AD |
| 526 | 0 | # | |a Visual Persuasion |b Bachelor Degree in Creative Photomedia (Honours) |5 Faculty of Art and Design |
| 650 | # | 0 | |a Visual communication |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=300371 |
| 964 | # | # | |c BOK |d 01 |
Visual communication images with messages