Visual communication Images with Messages

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to d...

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Bibliographic Details
Main Author: Lester, Paul Martin (Author)
Format: Book
Published: Belmont, CA Thomson/Wadsworth 2003
Edition:Third Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0534562442  |q paperback 
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100 1 # |a Lester, Paul Martin  |e author 
245 1 0 |a Visual communication  |b Images with Messages  |c Paul Martin Lester 
250 # # |a Third Edition 
264 # 1 |a Belmont, CA  |b Thomson/Wadsworth  |c 2003 
264 # 4 |c ©2003 
300 # # |a xii, 420 pages  |b illustrations (some colour)  |c 28 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives. 
526 0 # |a CPM594  |b AD247  |5 AD 
526 0 # |a Visual Persuasion  |b Bachelor Degree in Creative Photomedia (Honours)  |5 Faculty of Art and Design 
650 # 0 |a Visual communication 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=300371 
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