Visual communication Images with Messages

Visual communication Images with Messages

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This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to d...

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Bibliographic Details
Main Author: Lester, Paul Martin (Author)
Format: Book
Published: Belmont, CA Thomson/Wadsworth 2003
Edition:Third Edition
Subjects:
Visual communication
Online Access:Click Here to View Status and Holdings.
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Summary:This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.
Physical Description:xii, 420 pages illustrations (some colour) 28 cm
Bibliography:Includes bibliographical references and index
ISBN:0534562442

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