STRATEGIC MARKETING AN INTRODUCTION

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Bibliographic Details
Main Author:	Proctor, Tony (Author)
Format:	Book
Language:	English
Published:	London New York Routledge 2000
Subjects:	Marketing > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
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245	1	0	\|a STRATEGIC MARKETING \|b AN INTRODUCTION \|c Tony Proctor
264	#	1	\|a London \|a New York \|b Routledge \|c 2000
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300	#	#	\|a xvii, 318 pages \|b illustrations \|c 26 cm
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504	#	#	\|a Includes bibliographical references (pages [303]-312) and index
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650	#	0	\|a Marketing \|x Decision making
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