STRATEGIC MARKETING AN INTRODUCTION

STRATEGIC MARKETING AN INTRODUCTION

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Bibliographic Details
Main Author: Proctor, Tony (Author)
Format: Book
Language:English
Published: London New York Routledge 2000
Subjects:
Marketing > Management
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 318 pages illustrations 26 cm
Bibliography:Includes bibliographical references (pages [303]-312) and index
ISBN:0415208106 (hardback)
0415208114 (paperback)

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