Momentum How Companies Become Unstoppable Market Forces

Momentum How Companies Become Unstoppable Market Forces

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Bibliographic Details
Main Authors: Ricci, Ron (Author), Volkmann, John (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Harvard Business School Press 2003
Subjects:
Brand name products > Marketing
Strategic planning
Internet marketing
Marketing > Technological innovations
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Why momentum?
  • The "billion-dollar formula"
  • Building mass
  • Gaining speed
  • Setting direction
  • Postscript : momentum and, the dot-.com bust, and, later, Enronitis

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