Momentum How Companies Become Unstoppable Market Forces

Momentum How Companies Become Unstoppable Market Forces

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Bibliographic Details
Main Authors: Ricci, Ron (Author), Volkmann, John (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Harvard Business School Press 2003
Subjects:
Brand name products > Marketing
Strategic planning
Internet marketing
Marketing > Technological innovations
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Ricci, Ron  |e author 
245 1 1 |a Momentum  |b How Companies Become Unstoppable Market Forces  |c Ron Ricci and John Volkmann 
264 # 1 |a Boston, Massachusetts  |b Harvard Business School Press  |c 2003 
264 # 4 |c ©2003 
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505 1 # |a Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis 
650 # 0 |a Brand name products  |x Marketing 
650 # 0 |a Strategic planning 
650 # 0 |a Internet marketing 
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700 1 # |a Volkmann, John  |e author 
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