Why not? how to use everyday ingenuity to solve problems big and small

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Bibliographic Details
Main Author: Nalebuff, Barry 1958-
Other Authors: Ayres, Ian
Format: Book
Published: Boston Harvard Business School Press 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The way things never were
  • Good ideas and how to generate them
  • Problems in search of solutions
  • What would croesus do? taking the perspective of an unconstrained consumer
  • Why dont you feel my pain? internalizing the external effects of decis