IMC THE NEXT GENERATION Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

IMC THE NEXT GENERATION Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

With his breakthrough book Integrated Marketing Communication, Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In IMC-The Next Generation, Schultz teams with Heidi Schulz to offer updated insights on today's newly power...

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Bibliographic Details
Main Authors: Schultz, Don E. (Author), Schultz, Heidi F. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2004
Subjects:
Customer services
Marketing
Brand name products
Business communication
Online Access:Click Here to View Status and Holdings.
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