IMC THE NEXT GENERATION Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
With his breakthrough book Integrated Marketing Communication, Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In IMC-The Next Generation, Schultz teams with Heidi Schulz to offer updated insights on today's newly power...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2004
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
IMC using advertising and promotion to build brands
