Tourism and the Media Tourist decision-making, information, and communication
When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalize his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance t...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Hospitality Press
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalize his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance to both. |
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| Physical Description: | 254 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1862504873 9781862504875 |
The media and the tourist imagination converging cultures