Dictionary of marketing communications

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Bibliographic Details
Main Author: Govoni, Norman A.P
Format: Unknown
Published: California Sage Pub. 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-299777
020 # # |a 0761927719 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5412  |b .G68 2004 
100 1 # |a Govoni, Norman A.P 
245 1 0 |a Dictionary of marketing communications  |c Norman A.P Govoni 
246 1 # |a Dictionary of marketing communications 
260 # # |a California  |b Sage Pub.  |c 2004 
300 # # |a v, 249 p.  |c 25 cm 
504 # # |a Includes bibliographical references 
650 # 0 |a Communication in marketing  |v Dictionaries  |x Dictionaries 
650 # 0 |a Marketing  |v Dictionaries  |x Dictionaries 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=299777 
964 # # |c D3  |d 01 
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