Superbrands an insight into more than 80 of Malaysia's strongest brands
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| Published: |
Kuala Lumpur
Superbrands
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 173 p. col. ill. 36 cm |
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| ISBN: | 9834087802 |
Brand new brand thinking brought to life by 11 experts who do 
CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising