The power of persuasion how we're bought and sold
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| Format: | Book |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2003
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| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- The illusion of invulnerability or, how can everyone be less gullible than everyone else?
- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all
- Killing you with kindness or, beware of strangers b
The power of persuasion how we're bought and sold