Marketing research online research applications
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Upper Saddle River, N.J.
Prentice Hall
2003
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Edition: | 4th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxxi, 642 p. col. ill. 27 cm. 1 CD-ROM (4 3/4 in.) |
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Bibliography: | Includes bibliographical references (p. 611-626) and index |
ISBN: | 0131027948 0130351350 |