Using qualitative research in advertising: strategies, techniques, and applications

Using qualitative research in advertising: strategies, techniques, and applications

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Bibliographic Details
Other Authors: Morrison, Margaret A.
Format: Book
Published: Thousand Oaks, Calif. Sage 2002
Subjects:
Qualitative research > Research
Advertising > Research
Market research > Methodology
Online Access:Click Here to View Status and Holdings.
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