Using qualitative research in advertising: strategies, techniques, and applications

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Bibliographic Details
Other Authors:	Morrison, Margaret A.
Format:	Book
Published:	Thousand Oaks, Calif. Sage 2002
Subjects:	Qualitative research > Research Advertising > Research Market research > Methodology
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	0	0	\|a Using qualitative research in advertising: strategies, techniques, and applications \|c Margaret A. Morrison ... [et al.]
260	#	#	\|a Thousand Oaks, Calif. \|b Sage \|c 2002
300	#	#	\|a xi, 139 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 132-134) and index
650	#	0	\|a Qualitative research \|x Research
650	#	0	\|a Advertising \|x Research
650	#	0	\|a Market research \|x Methodology
700	1	#	\|a Morrison, Margaret A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=299075
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